Strategy Implementation Strategic Toolbox Case Study

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Coca-Cola: Strategic Toolbox

Structure

What is the organization's structure? How decentralized or centralized is it?

Coca-Cola Company. (2012). Coca-Cola System. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/citizenship/the_coca-cola_system.html

Evaluation: Not objective but reliable and apparently truthful.

Valluri, H., Nahata, S., Jangalwa, A., Sethi, G.R., & Narayan, V. (2010). Organizational structure of The Coca-Cola Company. Retrieved March 19, 2012 from Scribd.com Web site: http://www.scribd.com/doc/37483762/Organizational-Structure-of-The-Coca-Cola-Company#outer_page

Evaluation: Objective, apparently reliable and truthful.

ii. What are the lines of authority and communication?

Coca-Cola Company. (2012). Coca-Cola System. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/citizenship/the_coca-cola_system.html

Evaluation: Not objective but apparently reliable and truthful.

Valluri, H., Nahata, S., Jangalwa, A., Sethi, G.R., & Narayan, V. (2010). Organizational structure of The Coca-Cola Company. Retrieved March 19, 2012 from Scribd.com Web site: http://www.scribd.com/doc/37483762/Organizational-Structure-of-The-Coca-Cola-Company#outer_page_16

Evaluation: Apparently objective, reliable and truthful.

iii. What are the roles of teams, committees, and task forces?

Coca-Cola Company. (2007). Coca-Cola Enterprises: Corporate Governance: Ombudsman. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://ir.cokecce.com/phoenix.zhtml?c=117435&p=irol-govombudsman

Evaluation: Not objective but apparently reliable and truthful.

Coca-Cola Company. (2012). Audit Committee Charter. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/investors/governance/audit.html

Evaluation: Not objective but apparently reliable and truthful.

Coca-Cola Company. (2012). Finance Committee Charter. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/investors/governance/finance.html

Evaluation: Not objective but apparently reliable and truthful.

Coca-Cola Company. (2012). Task Force Reports. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.thecoca-colacompany.com/ourcompany/taskforce_report.html

Evaluation: Not objective but apparently reliable and truthful.

b. Systems

i. How are budgets set?

Coca-Cola Company. (2012). Finance Committee Charter. Retrieved March 19, 2012 from Coca-Cola Company Web site: http://www.

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thecoca-colacompany.com/investors/governance/finance.html

Evaluation: Not objective but apparently reliable and truthful.

ii. How is planning done?

Agrawal, K. (2009, November 11). Tools of Planning Coca-Cola. Retrieved March 19, 2012 from Slideshare.net Web site: http://www.slideshare.net/KunalAgrawal/tools-of-planning-coca-cola

Evaluation: Apparently objective, reliable and truthful.

iii. What measures are used to evaluate performance?

Likhon, L. (2011, January 129). Performance management and appraisal of Coca-Cola. Retrieved March 19, 2012 from Slideshare.net Web site: http://www.slideshare.net/likhon143/performance-management-and-appraisal-of-cocacola

Evaluation: Apparently objective, reliable and truthful.

c. People

i. What are the skills, experience, and knowledge of the firm's employees?

Coca-Cola Company. (2012). Our Company. thecoca-colacompany.com/ourcompany/index.html

Evaluation: Not objective but apparently reliable and truthful.

ii. What is their depth and quality?

Coca-Cola Company. (2012). Our Company. thecoca-colacompany.com/ourcompany/index.html

Evaluation: Not objective but apparently reliable and truthful.

iii. What are their attitudes about the company and their jobs?

Agrawal, K. (2009, November 11). Tools of Planning Coca-Cola. Retrieved March 19, 2012 from Slideshare.net Web site: http://www.slideshare.net/KunalAgrawal/tools-of-planning-coca-cola

Evaluation: Apparently objective, reliable and truthful

d. Culture

i. What are the company's values and are they widely shared and accepted by employees?

Coca-Cola Company. (2012).….....

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