Success One Obvious Difference in Research Proposal

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Without the best people, innovation and remaining a market leader is impossible.

Yet although the Intel website is not disingenuous, it seems less explicit about its corporate culture than Google's website. Google paints a picture of a workplace in which employees eat lunch side-by-side with executives and have a key role in defining and shaping their 'pet' projects. Intel's website has more unsubstantiated mission statements about innovation than Google's. Regarding diversity issues, the profiles of all of the individuals featured on the 'Life at Intel' section of the website (http://www.intel.com/lifeatintel/profile/) are Caucasian, which does not necessarily imply the company is discriminatory, although given the size of Intel it is worth questioning why a more balanced demographic sampling was not used.

Q4. The most obvious 'culture change' manifested in the business media is that of General Motors, which was forced by the federal government to divest a number of its core brands, close many of its production facilities, and give new prominence to original thinking and research and development at its organization.

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Green technology rather fighting environmental legislation, establishing a new relationship with its unions, and giving new prominence to the developing world's market for cars are all key components of its new strategy (Smerd 2009). In contrast, corporate culture changes at the major investment banks has been far more superficial, and mostly entailed deemphasizing the appearance of excess in the media, rather than truly changing the culture of the firms. JP Morgan was especially eager to pay back its government loan, to escape regulatory oversight of its bonuses and CEO compensation, according to The New York Times. However, other organizations have responded to the needs of the consumer out of foresight and a drive for self-preservation without the government forcing them to do so. The popular casual dining chain Ruby Tuesday recently introduced a new menu with a wider variety of flavors and ethnic offerings to cater to the tastes of the new American consumer (Segal 2009)......

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