Successful Strategic Business Planning: Core Business Plan

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"A strategic plan is not a wish list, a report card or a marketing tool. It is certainly not a magic bullet or a quick cure for everything that ails an organization -- especially if the plan winds up on the shelf. What a strategic plan can do is shed light on an organization's unique strengths and relevant weaknesses, enabling it to pinpoint new opportunities or the causes of current or projected problems"(Ten keys, 2010, TCC).

Simply the process of creating a strategic plan can be useful: "No matter how relevant its original mission, no organization can afford to shackle itself to the same goals, programs and operating methods year after year" (Ten keys, 2010, TCC). Strategic planning demands the continual reevaluation of methods and methodology. It provides standards of accountability for people, programs, and resources to ensure that no aspect of the organization becomes irrelevant.

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The best planning process is participative in nature. The needs, vision, and objectives cannot be dictated in a top-down fashion. All elements of the organization can provide valuable input about environmental issues and trends from their vantage point: a salesperson in the field, for example, may have knowledge that a member of management lacks. "Input, feedback, and understanding are crucial at every step. A key concept to remember is that strategic planning is a cooperative and participatory process. Everyone should have input and, ideally, everyone should feel a sense of ownership over the final plan. Such personal commitment will facilitate the implementation process" (Ten keys, 2010, TCC). This participation must continue over the execution of the plan, as employees can provide important information regarding needed changes: a strategic plan does not seek to control employees; ideally it should empower them to make changes......

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