Total Length: 1885 words ( 6 double-spaced pages)
Total Sources: 5
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References
Griffin, R.W. (2011). Fundamentals of Management (6th ed.). Mason, OH: Cengage Learning.
Doyle, C. (2011). A Dictionary of Marketing. New York, NY: Oxford University.
Duhaime, I.M., Stimpert, L. & Chesley, J. (2012). Strategic Thinking: Today’s Business Imperative. New York, NY: Routledge.
Morden, T. (2016). Principles of Strategic Management (3rd ed.). New York, NY: Routledge.
Wit, B.D. & Meyer, R. (2010). Strategy: Process, Content, Context (4th ed.). Mason, OH: Cengege Learning.
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