Demand Planning
the paper focuses on the implications of ineffective demand planning on production, supply chain operations (specifically distribution, warehousing, capacity management, the end customer, and engineering), as well as the organisation's strategic planning process and bottom line. Demand Planning Issues Today Businesses exist in a constantly changing environment. Customer tastes and preferences, technologies, regulatory requirements, markets, and the industry environment keep evolving, affecting demand planners in different ways (Stadtler, Kilger & Meyr, 2015). The challenge of constant change is that the change sometimes comes at the most unexpected of times, catching demand planners completely unaware. For instance, an unexpected legislation or economic catastrophe… Continue Reading...
