Survey Interview and Direct Observation Methodologies Interview

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Motivation in the WorkplaceIntroductionThere are a variety of ways that an I-O consultant could go about determining the underlying motivational problem in a workplace. One method would be to simply observe employees and look for telltale signs of dissatisfaction or apathy. Another approach would be to conduct interviews with employees, either individually or in groups, or to administer surveys that ask employees directly about their level of satisfaction with their work and what motivates them. By using one or the other of these methods, an I-O consultant can usually get to the bottom of any motivational problems in a workplace. This paper will discuss the strengths and weaknesses of both methods of understanding employee motivation.Method 1: Direct ObservationThe direct observation method of obtaining data can be very useful at times, but it can also be very limiting. This research method involves observing employees in their natural work environment and then analyzing the collected data to identify reasons why employees may not be motivated. It can be a way for an I-O consultant to observe directly in the field what employees are doing and try to develop an objective impression on potential problems that can be seen.StrengthsThe advantage of using this method is that it allows researchers to gather data from an unbiased perspective, as they are not interacting with or asking questions of employees. Additionally, this method can provide insights into employee behavior that might not be apparent through other research methods, such as interviews. In interviews, an employee might not be totally honest because of what is known as the Hawthorne Effect—when a person changes his behavior because he is aware of being watched or studied (Wickstrom & Bendix, 2000). But when one is in the field, observing without it being known, one can see employees in their most honest moments and see things that might otherwise go unnoticed.WeaknessesHowever, the direct observation method also has some disadvantages, such as the potential for observer bias and the time-consuming nature of data collection and analysis.

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For instance, the I-O consultant may have pre-conceived notions about motivation that do not apply to the situation at hand. Or the consultant may have personal feelings about the company or may have biases based on stereotypes that he has unconsciously incorporated into his own views without realizing it. Overall,…

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…to appear socially desirable or because they do not want to admit to certain behaviors. Another issue is that surveys can only provide information about what people say they do, not what they actually do. For all these reasons, survey methodology has a number of potential weaknesses that should be taken into account when interpreting results.One of the primary weaknesses of interview methodology is that it is often difficult to determine the validity and reliability of interview data. This is because interviews are generally conducted in an unstructured format, which can make it hard to compare responses across different subjects or to replicate results. Additionally, interviews can be influenced by numerous factors, including the interviewer\'s bias, the subject\'s mood or motivation, and outside distractions.ConclusionAn I-O consultant should be careful about which method is used to collect data. The best approach is to use multiple methods, including direct observation and interview/survey approaches. Each method has its own strengths and weaknesses, and each can be useful depending upon what kind of data the consultant is trying to obtain. The best way to determine the appropriate method is to first decide what kind of data and….....

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