Susan Orr From: Skin & Hair Care Essay

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Total Length: 379 words ( 1 double-spaced pages)

Total Sources: 5

Susan Orr

From: Skin & Hair Care SBU -- Team B

Recommendation for Project D

Project D. Application of Portfolio Process AKEEL

Our team wishes to propose a strategy for introducing Project D -- the Neutrogena® New Mineral Interchangeable Compact -- into Johnson & Johnson's existing Skin & Hair Care portfolio, alongside the three currently committed product lines, for the remaining three quarters of this fiscal year.

The Neutrogena® New Mineral Interchangeable Compact includes six shades of mineral foundation powder and applicators for use as eye shadow. The mineral shades are designed to highlight eyes while smoothing away wrinkles and blemishes.

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The foundations include vitamins, silk, and soy for skin protection. They come in a light, portable compact. The target market for Project D. is women aged 25 to 50 in the U.S., Europe and Asia.

In short, we propose allocating $5.5M total for Project D. over the remaining three quarters -- $1M for the second, $2.5M for the third, and $2.0M for the fourth quarter. We recommend prioritizing Project D. above Project B (Acquisition of Essentials Spa®) and Project C (Clean & Clear® Advantage® Acne Control),….....

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"Susan Orr From Skin & Hair Care" (2011, August 18) Retrieved June 6, 2026, from
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Latest Chicago Format (16th edition)

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"Susan Orr From Skin & Hair Care", 18 August 2011, Accessed.6 June. 2026,
https://www.aceyourpaper.com/essays/susan-orr-skin-hair-care-51846
   

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