Swim With the Sharks Without Research Paper

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They do have to be specific and he urges people write them down to make them real. He also thinks it is crucial for people to believe in themselves and look for role models to emulate. He urges people to use their instincts and learn to say "No," and he believes in strong negotiating skills when the salespeople are doing the buying. He urges negotiation with banks, and he believes that winning a negotiation involves the ability to walk away from the deal, no matter what.

He believes honesty is more important than written contracts, and that agreements (in writing) are a necessity in business, because they stop problems from occurring in the future. He also believes you should pay on time, and you should not make business decisions with your heart. He writes, "Never make a significant deal that is proposed to you, a deal that is going to involve your commitment to spend your own money, on the spur of the moment" (Mackey 117). He also believes in treating employees with respect and nurturing them, you should treat your suppliers with respect, and that you have to know your competition and how to outmaneuver them.

He believes you should find something you love to do, and he gives tips on how to succeed in just about anything.

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This is a very motivating book that makes you think about sales and management in new ways. The chapters are extremely short and easy to read, and he almost always gives concrete examples of what he is talking about, often from his own experiences in business, sales, and marketing. He also shows that he has done a variety of things in his business career, so he has the experience to give advice, and this book certainly does that. It is a good self-help manual that could help many readers succeed in their professional and personal lives......

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