Swot Analysis and Hotel Chapter

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The author of this brief report has been asked to do some price checking and rate review of a number of hotel chains and their available rooms for a certain set of periods in time. Overall, a number of tasks shall be completed. This includes the selection of a preferred hotel and two of its direct competitors, an overall statement as to why the analysis and review is important when it comes to the revenue of the chosen hotel, a SWOT analysis of all three hotels and the competitive advantage of the particular hotel that was singled out when it comes to the trio that is mentioned above. While pricing of hotel rooms and other accommodations may seem random and that it fluctuates entirely too much, there is most certainly a rhyme and reason to the pricing and it all comes down to supply and demand.

Analysis

They chosen hotel chain in question for this report is Hyatt. The chain has several different strains and variations, not unlike other chains and brands like Marriott and a few others. Of course, the variation relates to both price and the accoutrements of the hotel including the overall setting, the hotel's amenities, whether the hotel caters to children/families, whether the hotel caters to business travels, whether the hotel caters to vacationing people and so forth. The geographical location of the hotel obviously matters and the target price points and demand for the rooms is all part of the revenue management program for Hyatt.

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Marriott/Starwood (merged now) is one of the competitors of Hyatt and so is Four Seasons. That trio will be the hotel chains assessed within this report. The research for this report was conducted over the phone and via the internet using the widely published rates from the hotel chains themselves as well as third party brokers like Expedia and other websites that sell (or resell) hotel rooms in any way.

As for what sets Hyatt apart from the other chains, its stated advantage over other chains is that they "aspire to be the most preferred brand among associates, guest and owners in every segment we serve" (Hyatt, 2016). As for a SWOT analysis of the three hotels, they would be as follows:

Hyatt

• Strengths -- Worldwide portfolio, technology upgrades, hygiene standards

• Weaknesses -- Employee discontent, limited market share, lot of competition

• Opportunities -- Improved membership plans, employee retention, set high standards

• Threats -- Security levels, loss of business travelers, better competitor facilities (MBA Skool, 2016)

Marriott

• Strengths -- High brand recognition, technical innovations, 3700+ hotels in 70 countries

• Weaknesses -- High competition from established chains, global expansion may be causing brand dilution, perhaps too diversified

• Opportunities -- High emerging market potential, innovation in customer services, better interiors

• Threats -- Entry of international brands, competition on price point, stagnant growth (MBA Skool, 2016).….....

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