SWOT Analysis: Middle County Medical SWOT

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Limited venture with Good Sisters Health System (although this is questionable and tentative)

Disgruntled Innovative medical patients who feel that they have been treated like a number can be enticed by the warmth of the MPMPC staff.

Affiliations with specialists and subspecialists in other counties

Aggressive pursuit of affiliations with outside hospitals such as Riverside Health and Medical Center to create opportunities for market penetration and for capturing a unique market niche (Riverside is the only hospital in the area to perform bloodless surgery which would help them to capture the growing Jehovah's Witness market)

A focus on value-based competition

Threats

50% of patients leave their home county for medical care in the urban center

Innovative Medical is the biggest competitor -- it is affiliated with the major county hospital (CRMC) and its strategic market has resulted in the lion's share of the market.

The construction of a new CRMC facility in Middletown is underway

The consolidation of the acute care segment is part of a trend toward consolidation that is making competition for MPMPC increasingly difficult.

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Other health care providers are vying for the southeastern market that will soon be opened up by the closing of the Darien Hill Hospital Division of CRMC.

Innovative Medical offers "everything under the sun"

Summary/Overview

The strategic direction for MPMPC will require three main steps: 1) Formulating a new strategic plan that targets niche markets and the prevention of patients leaving the county for treatment in the urban center; 2) development of strong affiliations with facilities that offer specialist services that MPMPC currently cannot; and 3) to adjustment of the current hierarchy and appoint a qualified Administrative Director to oversee the issues that Dr. Balko is unable or unwilling to deal with.

Diversification specialization services through consolidation and affiliations with hospitals outside the county will create promising possibilities for market penetration and growth. By surveying the competitive environment and continuing to analyze the company's strengths, weaknesses, opportunities and threats, successful decisions can be made regarding how to develop the new strategic plan in such a way as to exploit….....

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