SWOT Analysis for NBA D-League Essay

Total Length: 850 words ( 3 double-spaced pages)

Total Sources: 4

Page 1 of 3

1.Strengths



Advantages: NBA D-League operates as a developmental league (a minor league of the NBA) where players can develop their skills in order to perform at a higher professional level. The 2014-2015 season saw 39% of NBA players who have spent time in the D-League -- a league record (FAQ: NBA Development League, 2016.)



What do you do better than anyone else? The D-League develops, trains, hones, focuses on and supports the skills, aims, objectives and natural latent talents of players in a way that directly readies and prepares them for transitioning to the NBA.



What unique or lowest-cost resources can you draw upon that others can't? The D-League can draw upon affiliated teams' resources in the NBA, owners' outlay, professional facilities, professional coaching staff, networks of agents, players, coaches and representatives, and training camps.



What do people in your market see as your strengths? The strength of the D-League is that it can take talented players who are not quite ready for NBA-level play and prepare them for NBA-level contests.



What factors mean that you "get the sale"? The overwhelming factor is the possibility of transitioning to the NBA. With a third of all current NBA players having spent time in the D-League, the statistics suggest that there is a great deal more possibility of entering the NBA through the D-League than any other route.




What is your organization's Unique Selling Proposition Add to My Personal Learning Plan (USP)? This is the fastest, most effective way for players to get into the NBA. No other league offers as high of a percentage of transitions to the NBA as the D-League.



2.Weaknesses



What could you improve? Organization and coordination between D-League teams and NBA teams.



What should you avoid? Becoming so large that it reduces the chances and opportunities of those in the D-League to transition upwards.



What are people in your market likely to see as weaknesses? The inability for players to compete at the highest professional level in the country and the pay: they could compete in other leagues in other countries at the highest level there and receive higher paying contracts.



What factors lose you sales? Pay rates and playing opportunities for players; lack….....

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References


Chazin, S. (2014). Connecting basketball fans with teams at the NBA D-League Draft.

Cisco. Retrieved from http://blogs.cisco.com/collaboration/connecting-basketball-fans-with-teams-at-the-nba-d-league-draft

FAQ: NBA Development League. (2016). DLeague. Retrieved from http://dleague.nba.com/faq/

Price, S. (2015). 11 NBA teams are stuck without a D-League affiliate. SBNation.

Retrieved from http://www.sbnation.com/2015/9/9/9296055/pacers-purchase-fort-wayne-mad-ants-d-league-franchise-affiliation-nba

Santa Cruz Warriors. (2016). NBA. Retrieved from http://www.nba.com/dleague/santacruz/dleague_faqs.html

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