SWOT Analysis of Xerox Corporation SWOT

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Xerox Corporation was founded in 1906 as Haloid Company (Xerox, 2014). It was renamed into Haloid Xerox in 1958 and into Xerox Corporation in 1961. As a Fortune 500 global document management company (Management Paradise, 2013), Xerox Corporation manufactures a full range of globally known products. These are color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses and supplies and offers consulting services. Its headquarters are in Norwalk, Connecticut, although most of its employees work in Rochester, New York. It acquired the Affiliated Computer Services in September 2009. The company is a recipient of the Royal Warrant from Her Majesty Queen Elizabeth and the Prince of Wales (Management Paradise,.Xerox).

Mission/Vision, Goals and Stakeholders

The mission -- vision of the company is to give its business clients the freedom to focus on what matters most to them, which is their business (Xerox, 2014). The company does this by providing small to large businesses with the world's leading technology and services in business process and document management (Xerox).

Its core values qualify as goals. These are to succeed through customer satisfaction; to deliver quality and excellence in all it does; to use technology in developing market leadership; to value its employees; and to behave responsibly as a corporate citizen (Xerox, 2014).

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And its stakeholders are the customers, employees, suppliers and the communities

(Xerox, 2011).

SWOT Analysis

Strengths -- These include effective communication, loyal customers, a strong management team, a strong brand equity, and a strong brand image (Mourad, 2014; Management Paradise, 2013). Xerox Corporation is the world leader in its category, to the point that it has become the other name for photocopying. Its brand belongs to the top 10% U.S. brands. Its powerful brand image puts it above competitors. It thus makes its product expansions and innovations easily acceptable. In addition, Xerox Corporation has an equally strong distribution network and significant research and development capabilities (Mourad, Management Paradise).

Weaknesses -- Its intense competition with other companies can pressure its pricing levels, which in turn, adversely affect its margins and share of the market (Mourad, 2014; Management Paradise, 2013). Its high dependence on the U.S. And Europe for revenues is another. Despite its global presence, the….....

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