SWOT Resource & Capability SWOT

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SWOT Resource and Capability

Ethics and Social Responsibility

Fundamental principles of ethical leadership comprise of having honesty and integrity, taking note of all stakeholders, building community, and respecting the individual. Leaders ought to seek solutions to a sequence of significant questions prior to reaching a decision regarding an issue that is not clearly either ethical or unethical (DuBrin, 2016). The leader in question is Mary T. Barra, the Chairman and Chief Executive Officer (CEO) of General Motors Company. Barra is considered to be a fantastic leader that is extensively respected around the industry, trusted by consumers across the globe, admired by the company's board and well-regarded by her personnel. Meticulously and transparently, Barra has restored trust and vivacity in the organization when it had been destroyed by a number of inconsiderate predecessors. In addition, Barra shaped General Motors' global footprint by bringing an end to Chevrolet sales in Europe and also ending its operations in troubled Russia completely (Priddle, 2016).

Perceptively, when Barra took over the helm at GM, the company was facing a crisis of retailing cars with faulty ignitions for over a decade. Seemingly, a number of executives at the company knew this and never took action for several years. Rather than evading this particular issue, Barra met this crisis head on with a great deal of honesty and front and center as an ethical leader ought to. In particular, Barra met up with reporters to accentuate the issue and apologize for the lives lost and families affected by the issue. In addition, she took measures to correct any and all safety issues in a forceful manner. In this light, Barra appointed Jeff Boyer as the vice president of global safety tasked with hastily pinpointing and resolving safety issues. Therefore, it can be perceived that Barra is an ethical leader through her actions of taking responsibility as well as taking direct and focused action (Loftus, 2014).

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The Competitive Landscape

The local business leader is considering starting a residential roofing business in the state of Texas. There are key aspects that the startup business will have to undertake to get up and running and have its operation. To begin with, there will be need to obtain liability insurance. The roofing business faces the threat of injuries and other risks compared to other contractors. Therefore, there will be a need to cover the high insurance costs. There is also a need for obtaining health insurance for the employees. In addition, it is necessary to be aware of the OSHA Roofing Regulations and Building Code and Inspections (The Roofers Helper, 2015).

There is significant competition in the roofing business in Texas. The new startup will face comprehensive competition from other renowned and established companies in the market such as Clear Choice Roofing, Ace Roofing Company Austin, and also State Roofing Company. One of the key weaknesses that the new business will face is establishing a major consumer base bearing in mind that these companies have already become a common name in the state. However, one of the key opportunities for the company takes into account the fact that the State of Texas is a huge state and that with new homes constantly being built by the population, the company will have prospects of establishing and growing its name and business operations. The company also has the opportunity to establish itself in the market by satisfying roofing needs in terms of repairs and renovations for the residential consumers. In addition, the new startup has the strong suit of solely concentrating on residential roofing. The implication of this is that the company will be able to set competitive prices that will be appealing to consumers in the market. In addition, it will be easier to compete compared to the commercial market with major companies......

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