Target Market Marketing Plan Marketing Plan

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6Marketing PlanTarget MarketFresh Dog Treats\' target market comprises people between the ages of 38 to 55 years. These individuals must have management jobs ranked in the mid-upper level and have an income of $95 000 and more. The group has to have a health-conscious and active mindset when it comes to caring for dogs. They should relate the dogs to children since the only difference is that they have furs, meaning they should be treated well. The dogs should also be given healthy and expensive foods like the children. The people between 38 and 55 mostly shop in grocery stores and high-end stores, and the best stores to out the Fresh Dog Treats brand would be supermarkets and whole food stores in Florida. The company will not distribute the products to discount retailers and grocery stores since they are low-cost leaders compared to supermarket channels. Other placement considerations are pet supermarkets and privately and small-owned shopping locations for pet foods. Knowing the brand helps a form handle the customers uniquely compared to the other brands. Marketers must learn that being more accessible is not always better (Raditic et al., 2010). The Luxury brands know this, and they can make extra efforts to purchase the products since they have limited outlets, long delivery times, and other factors. However, the product is believed to be more exclusive and valuable.Final Price RecommendationThe costs of the goods begin at $2.97, and the company\'s desired contribution margin is 40% on every package sold. The distributor or retailer price is $4.99, and it helps the wholesalers and retailers make money, and its MRSP is $7.29.

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The pricing strategy is interesting since it involves odd processes for most goods. The managers believe that the right-most digits of a price have a massive effect on the decisions made by the customers. It shows that the customers will have to drop the last numbers and relate the rice to a lower amount of dollars which would be $7.00 and not $7.29. The price elasticity of 3 clearly shows the demand is affected by the changes in the prices, and…

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…have expanded their product portfolio through divestitures and acquisitions in the existing markets. These have expanded aggressively in foreign markets (Winer & Dahr, 2010). Most companies diversify pet food products with other products such as functional food, insurance policies, and pet healthcare products. In most cases, diversification was achieved through acquisitions and mergers. Today, the battle for market share has shifted from established markets to others below it. The competition has been immense in this sector, and the business slogan is essential in ensuring the companies gain a competitive advantage (Winer & Dahr, 2010). The communication between the company\'s employees must be perfect for ensuring that they know what they are supposed to achieve in a particular timeframe and work towards achieving it and making the company more successful......

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