Target Market Segmentation and Evaluation Essay

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b) Cameras. Behaviorlistic (desired benefits) is an important segmentation variable for cameras because these products have many different features and it's important to understand what the consumer really wants from the camera. Along with desired benefits, demographic segmentation (income) would be very useful to understand what the consumer can actually afford and the consumer's price sensitivity.

c) Magazines. Because magazines focus on so many different topics, e.g. business, beauty, sports, travel, etc., psychographic segmentation (interests) would be very useful to understand which consumers are interested in what topics. Demographic segmentation (gender) would also be very useful because so many magazines are devoted to either men or women. d) Hotel Accommodations -- Behavioralistic segmentation (holidays and events that stimulate purchase) would be very helpful in understanding the needs of people traveling for specific reasons such as a vacation or a business trip. Demographic segmentation (age) is also useful because half (50.3%) of hotel customers are between ages 41 and 55 years old (Hotel survey results reveals best target market).

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e) Recreational Vehicles - Psychographic segmentation (interests) would be useful in determining who likes to stay at campgrounds and recreational parks. Behavioralistic segmentation (readiness to buy) would help discover who wants to purchase a vehicle vs. rent one as could be the case because of many other segmentation variables......

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