Team Export Project Abercrombie and Term Paper

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In China with the target demographic group of young adults and teens because they account for a large portion of consumer spending. Last year in America teens spent roughly $100 billion and parents spent another $50 billion on their teens. .

Abercrombie and Fitch will be a hit in Beijing, China, because a & F. clothing is geared for thinner petite individuals. As we know with the Chinese culture, the average height for a women is 5'0., average height for a man is 5'6 inches. The average Chinese woman weighs 125 pounds, and a Chinese man weighs 145 pounds. Abercrombie and Fitch tailors to the more petite stator, this is a perfect population to market and export this brand to clothing.

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Abercrombie and Fitch will market their trendy slim fitting jeans for the female, and boot cut denim jeans for the male . Abercrombie and Fitch will market their fitted tank tops, which come in a ray of colors for the summer; you can find short shorts to go along with these tank tops . For the men, we have the surfer shorts, and golf shorts, with a ray of trendy polo tops . Don't forget the comfy leather flip flops for the male, and the flirty ribbon flip flops for the female. There are accessories such as: perfume, cologne, scarf, belts, jewelry, and purses . Don't forget to layer up, you never know where your.....

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