The New Mobile Commerce Revolution Essay

Total Length: 1981 words ( 7 double-spaced pages)

Total Sources: 5

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Home Goods M-Commerce



During the earlier parts of the internet and technological revolution that began in the 1990's with the emergence of the World Wide Web was what eventually came to be known as E-Commerce. Indeed, there was the shift whereby what was done in brick and mortar stores was increasingly done online. Thus, regular commerce became electronic commerce, or e-commerce for short. Nowadays, there has been yet another shift to a subset of electronic commerce, that being on mobile devices like cellular phones, tablets and personal data assistants, or PDA's. Mobile commerce has become prominent enough that it should get its own mention. The covering of mobile commerce within the modern paradigm can be associated with a number of product categories and industries. The specific industry that will be focused on in this report is goods for the homes such as those for cooking, other food preparation and gardening. While mobile commerce may not be commonly associated with mobile and other forms of electronic commerce, the linkages and intersections between the two are rather extensive and that will only grow in the months and years to come.

Mobile Commerce Explained



When speaking of mobile commerce, there are three main types that are present in any given industry. Those three types are business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C). Many people know of and discuss the second of those but all three are active in many situations and the mobile commerce revolution has only enhanced and advanced that. The examples of each of these three types are prevalent, even within the garden and home goods market. Perhaps the most obvious and apparent of these three is B2C. This is seen a lot when looking at firms like Home Depot, Lowe's and HomeGoods, just to name a few, selling goods to consumers. However, B2B and C2C is also rather pervasive and the emergence of mobile commerce has only advanced and expanded that. B2B is manifested in the form of companies that sell products in retail stores or on the websites for the same. Before those goods are put on shelves for consumers to pick from, they have to be bought from the companies that make and market them. For example, when Kobalt sells a wrench set to Home Depot so that the latter can sell it on their shelves, that is an example of B2B. Those goods are then transitioned to a B2C paradigm when they are stocked and sold from shelves. One notable caveat to that is that many consumers, especially in the home improvement and landscaping spheres, are themselves businesses. Indeed, they buy goods as well. The aforementioned wrench set may be bought for a do it yourself type person but it might also be a business that needs tools for its business operations, such as if a mowing company needs the tool to work on their mowers.
A similar example would be if a landscaping company buys some plants to fill an order a customer made to landscape their lawn. In the end, it might be a B2C situation (either directly or indirectly), but there are most certainly transactions in the chain that are C2C in nature (Shoifot, 2016).



The other transaction type that hasn't been covered yet is C2C. Perhaps the best example of how the mobile revolution emerged for C2C transactions was eBay. However, eBay was just an online extension of what was already happening in garage sales, flea markets and so forth where consumers come together to sell each other goods for money or via straight trades for different goods. One thing that the mobile revolution brought about was that many companies are providing the forum and logistics to make a sale but they just take a cut of the sales and mostly stay out of the way. Even full-fledged online retail sales are getting into the mix. Amazon, for example, will sell a lamp or a lawn tool on their site. However, consumers can sell that same item on the Amazon website. Amazon gets a cut because they provide and run the site. However, it is technically a C2C transaction. More modern applications like LetGo and a few others are just forwarding that idea. Even so, there are still pure C2C transactions but they are a smaller and smaller part of the whole due to the ubiquity and presence of technology and firms that aid in providing these larger forums for individuals to sell their goods (Arline, 2015).



As can be seen already to a large degree, there is most certainly a segmentation of the market when it comes to home goods and garden items. This has always been the case but the lines of demarcation involved have clearly changed. As noted before, the differing forms of commerce, those being C2C, B2C and B2B have always been there. However, the first two of those have changed a ton in the wake of the mobile revolution. The changes to the barriers to entry and to the wider ability to sell items in a way that is efficient has quickly changed the paradigm. Rather than resist and obstruct such a thing, the larger companies are often (but not always) enable and empower consumers in this regard. For example, Amazon does this in part and eBay does so as its main model. However, other firms are less than involved in that way. However, this is clearly evened out by firms like eBay and LetGo that do the C2C enablement as its only (or main) business model.….....

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References

Arline, K. (2015). What Is E-Commerce?. Business News Daily. Retrieved 22 April 2017, from http://www.businessnewsdaily.com/4872-what-is-e-commerce.html

Fort, S. (2013). Advantages & disadvantages of mobile commerce. Slideshare.net. Retrieved 22

April 2017, from https://www.slideshare.net/SteveFort/advantages-disadvantages-of-mobile-commerce

Schiffman, L., & Wisenblit, J. (2014). Consumer behavior (11th ed.).

Shoifot, I. (2016). B2B? C2C? VC-Backed? Read on to Have These and Other Business Models

Explained. Entrepreneur. Retrieved 22 April 2017, from https://www.entrepreneur.com/article/269552

Steinberg, S. (2017). Mobile commerce trends: Retail in 2017, 2018 and beyond. Mobile Business Insights. Retrieved 22 April 2017, from http://mobilebusinessinsights.com

/2016/12/mobile-commerce-trends-retail-in-2017-2018-and-beyond/

Tode, C. (2015). Mcommerce sales to reach $142B in 2016: Forrester | Retail Dive.

Retaildive.com. Retrieved 22 April 2017, from http://www.retaildive.com/ex/

mobilecommercedaily/mcommerce-sales-to-reach-142b-in-2016-forrester

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