Theme Park a Staple of Research Paper

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The Main Street metaphor is both about the magic of childhood and the delight of a simpler era of the American past -- and idealized version to be sure but one that existed in much of the country.

There is considerable power in Main Street USA as an entrance point, and the company has maintained it as the focal point of almost all entrances to its parks since, even in foreign countries where the metaphor and connotations can be quite different today, when parents might be Gen-Xers from 1970s suburbia, there is power in these images as a sign of a lost world.

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Most of Disney's worlds are fantasy worlds, and Main Street USA essentially asks guests to enter a fantasy world by given them something familiar and yet fantastical at the same time. The time travel connotations are no accident -- when you enter Main Street you are being transported into Disney's world, and that makes it a particularly effective entrance......

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