Threats to Apple's Future Essay

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Total Length: 836 words ( 3 double-spaced pages)

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Apple A.L.E. Matrix

The author of this report has been asked to construct a brief report with some associated analysis about threats that exist to a real-life Fortune 100 company. The company chosen for this case is Apple Corporation. During their business cycle and daily business grind, they face a variety of threats and potential issues. However, before getting into all of that, there will be a brief review of Apple's history, their revenues, their safety and risk issues and so forth. While Apple is flush with cash and they have their hands in several major technology sectors, those sectors are cutthroat and fraught with peril.

When it comes to tech companies, Apple has actually been around for quite a long time. Founded in 1977, the company has been working in the technical sector for an amount of time that is unmatched by anyone except for companies like Microsoft, IBM and so forth. Based out of their corporate headquarters in Cupertino, California, Apple has eclipsed the 90,000 mark when it comes to overall employee headcount. They completely obliterate their sales figures from year to year on an annual basis. Indeed, they made $156 billion in 2012, $170 billion in 2013 and then $182 billion in 2014 (Yahoo Finance, 2015).

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However, even with all of that success, there are problems and risks. Indeed, Apple has its own proprietary line of phones that run its Apple iOS software. This is something that the open-source maker of Android phones might froth for but they cannot have as there are many players in the Android market including Samsung, Asus and so forth. Even Microsoft is on the edge of the field as they have their own line of phone that more directly integrate with Microsoft Windows, by far the most dominant computer operating system in the world, at least when speaking of desktop and laptop computers. Tablets and smartphones represent a new front on the war between the companies, technologies and other operating systems involved (Yahoo Finance, 2015).

Apple faces two big risks when it comes to its products. There are certainly others that can and are faced by the company, but this report will focus on two. First of all, smartphones are exceedingly complex little devices and supporting these devices with users can be cumbersome, time-consuming and so forth. These issues and the frequency with which they happen can be exacerbated by technological….....

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https://www.aceyourpaper.com/essays/threats-apple-future-2151056
   

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