Total Quality Management Total Quality Research Paper

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The brainstorming process creates multiple ideas, and the quality of these ideas is not immediately examined. The ideas are subsequently evaluated for their relevance to the problem being discussed. Each idea must be evaluated; this process can become tedious as it appears as though one is searching for a needle in a haystack. The ability to produce good ideas is stymied by the overwhelming presence of "wild ideas" (Kubr 2002).

The guidelines for conducting a brainstorming session as identified by Brainstorming (2011), are as follows, ensure that all team members understand the objective of the session. You should also encourage each of the participants to complete engage in the session. The value of a brainstorming session exists when there is maximum participation by all the members of the group. The facilitator is charged with the responsibility for creating an environment that is conducive to brainstorming.

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There should be a lot of energy and enthusiasm.

Additionally the follow behaviours should be avoided, discussing ideas when they are generated, the critiquing of ideas or the complementing of individuals. These behaviors may discourage others from engaging and participating energetically and actively. The facilitator should encourage building on the ideas of others and thinking that is divergent and creative. It is important to record all ideas as they are presented. This may be done using a flipchart or some recording device.

TQM requires that managers and leaders produce and identify novel solutions to problems. Very often the problems are intractable and require thinking that is outside of the box and examines the problem from a different angle. Brainstorming while simple is very effective in producing high levels of participation and at times unique solutions to problems......

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