Tourism Know in Spite of Rio's Iconic Term Paper

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Tourism

Know

In spite of Rio's iconic statue of Christ the Redeemer and its noteworthy names like Copacabana and Ipanema, relatively few international visitors make it to Brazil. According to Smale (2010), Brazil does not even come close to being in the top ten international tourism destinations in the world. Only 5.2 million people visited Brazil in 2010 (Smale, 2010). This is compared with the top spot-holder France at 76.8 million people. The 2014 World Cup is sure to boost Brazil's image in the world's eye, leading to a profitable growth in the nation's tourism industry.

Brazil is actively and consciously using the World Cup 2014 celebrations as a means to draw tourists. Direct and indirect marketing methods as well as developments in infrastructure and social institutions are being designed with tourism in mind. For example, Brazil is improving its airports to the tune of 6.5 billion Brazilian real ($3.4 billion; or £2.

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3 billion) (Smale, 2011). The investment is likely to pay off, as people who do visit Brazil like it and intend to go back. Surveys show that 96% of visitors to Brazil express a desire or intention to return (Smale, 2011). However, Brazil needs to do more than just revamp airports in its key cities. The country has a bad reputation for crime, something that many tourists might be put off by (Smale, 2011).

After hosting the World Cup in 2014, Brazil is likely to have more money with which to fight crime and improve its public safety. Statistics show that the World Cup 2014 will net 83.2 billion real into the nation's already growing economy; "at today's rate of U.S.$1 = R$1.75, or € 1 = R$2.33, that amount equals approximately U.S.$105 billion or € 79 billion," ("World Cup Brazil 2014," n.d.). Tourism money alone.....

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