Toyota Case: Insight the Leadership Term Paper

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The cultural values can be handled through the implementation of the of new methodologies for the execution of the task, the values as per the company's approval should be reinforced, no single action is expected to deliver necessary reforms to modify aspects and considerations that are highly ingrained and extremely valued, therefore it is important that the company adopt comprehensive and coordinated methodologies, for the management of the cultural changes. The multinational companies should understand that the quality of the product, and its services contributes significantly towards the success of the organization, and this has to be achieved only if the quality of the product does not only comply by the international standards, but should fulfill the aspirations of the local population, whereas the aspirations of the local population is based on cultural hegemony, therefore the cultural values should be respected during the entire course. Such organizations should introduce diverse individuals into their workforce, and provide them with an opportunity to socialize with different cultures, it is because that particular lot of the individuals will in future devise the policies of the company, and their proper understanding of the local culture will make the aware about the cultural sentiments of the local population, and in this manner any such policy that can be termed as an offense to the local culture, can be avoided and discarded, therefore it is the exposure to the cultural environment which is expected to dilute these mishaps, which is responsible for major market loss and severe economic blow to the multinational company.

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Toyota has evolved a 'universal linguistic competence' to advertise, and execute its marketing campaigns, such global techniques often fail to incorporate the sentiments and perspectives with reference to local culture, and therefore ' prohibits the genuine inquiry into culturally contextualized meanings embedded in advertisements; thus, failing to capture the whole nature of human language behaviors' (Nancy, 2002)......

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