Tsiotsou, R. (2006). Investigating Differences Research Proposal

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Nevertheless, the findings seem interesting. The researcher missed, I believe the most interesting finding, which is that the two most important determinants -- the two most important factors -- in their decision to become a donor, is family income and personal income. Women listed as most important priority seating and then family income and then attendance, and then personal income. It is as if all men are sports fans -- they just need to have the money, and they'll do it. Women, on the other hand want value first and then they will consider whether they can afford.

I think the author of the study would have made a stronger study by diving up the motives from Influences. Motivescould have included such factors as seating access and attendance.

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This is the value sought. Then the Influences could have been listed, including income and past experiences, for example. The researcher could have hypothesized that women would seek value while men seek affordability. Therefore men will be driven by Influences, while women will be driven by Motives. The survey could have been administered and the results organized in this manner, using basically the same presentation of calculations. Then men and women donors could be identified as something tangible, rather than merely as one groupd which rates "motives" highly and one that rates them slightly less-than-high.

Finally, many of the refeences appear to be made up. I cannot seem to look up a single one of them without difficulty......

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