Ubs Geneva Term Paper

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UBS, located in Geneva, Switzerland. Specifically, it will contain a brief description on UBS - Geneva and what do they do.

UBS -Geneva

The United Bank of Switzerland, known commonly as UBS, is a leading provider of private banking located in Geneva and Basel, Switzerland. They are a global financial presence with offices in Switzerland, the United States & Canada, Asia & the Pacific, Europe, Latin America & the Caribbean, and the Middle East & Africa ("About"). The organization provides a wide variety of financial services, including asset management, investment banking, securities, and they say they are "the world's leading provider of wealth management services" ("Profile").

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The company maintains, "Our first priority is our clients' success. We put advice at the heart of relationships with them" ("Profile). To accomplish these goals, they say they "Take time to understand their needs and goals and provide the best possible choice by supplementing best-in-class products we develop ourselves with a quality-screened selection of products from others" ("Profile").

In 1998, UBS merged with another large Swiss bank, SBS, and the merger was quite controversial for a number of reasons. Many SBS employees were thrown out of work after the merger, others were "urged" or forced to cut back to part-time hours, and….....

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