Understanding the Integrated Communications Systems Essay

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Toyota Weekend Festival Event

State the goal, key objective(s) and sub-objectives for your launch event. Explain why you have chosen these objectives.

The primary goal of the launch event is to generate excitement through media coverage, consumer awareness, and influencer outreach in Australia about the new Toyota Hybrid Cruiser that has been designed and built specifically for Australian conditions. The key objectives and sub-objectives for the launch event include the following:

Provide an enthusiastic welcome to the visiting dignitaries and VIPs from Japan;

Ensure that entertaining and interesting activities for important corporate attendees and their families are ongoing throughout the weekend;

Ensure event staff are well-versed in and follow protocol appropriate for visitors from Japan;

Generate confidence in the event management team by creating a good show.

Provide opportunity for the Australian public to become aware of the new Toyota Hybrid Cruiser;

Create a memorable and motivational promotional event for the new Toyota Hybrid Cruiser;

Highlight and demonstrate the features of the new Toyota Hybrid Cruiser that are associated with the Australian target market;

Gauge the target market consumer attitude toward the product, in so far as consumer reactions can be measured at the launch.

These objectives are important to the long-term relationship with the Toyota company, and the objectives represent a constellation of appropriate first steps for the product launch. In addition, the objectives of the launch articulate with market research measures that will be implemented at various stages during the promotional campaign for the Toyota Hybrid Cruiser.

2) What expertise will need to be included on your Planning Committee Panel to ensure these objectives can be met?

All the key stakeholders need to be engaged in creating the work-breakdown structure. The expertise of the Planning Committee Panel is one of the most vital assets to the event planning process. Each deliverable will require the full expression of creativity, experience, and expertise of team members from relevant fields, including sales, media buyers, marketing, client relations, international client relations, travel and hospitality, site and account management, vendor relations, transportation and logistics, signage, legal, and finance.

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3) Explain why a work-breakdown structure (WBS) is an important part to planning an event, and state what is meant by key hurdle (milestone) tasks.

A work-breakdown structure (WBS) is an important component of event planning and management as it unpacks a project into smaller elements, phases, or work packages that are oriented to a deliverable. Essentially, a work-breakdown structure is composed of elements that consist of data, products, services, or a combination of all of these elements that are used to generate an overall statement of work. Because the work-breakdown begins with the end goal and divides the project into manageable components, the work-breakdown structure includes all the steps and stages necessary to accomplish the goal. The work-breakdown structure uses element size, duration, resources, and responsibility to articulate with cost estimation, schedule development, and project controls. The use of key hurdle (milestone) tasks is one way that the elements of the work-breakdown structure contribute to a linked system. Key hurdle milestones can be thought of as dependencies between activities and outcomes. In project scheduling, these milestone dependencies are essential to determining critical paths. When the project is complex and the work packages are extensive, it is useful to create a WBS dictionary for the project team members and stakeholders. Each element of the work-breakdown structure is described, and for further clarification, if some piece is not an element, the WBS dictionary should say that, too. A WBS dictionary uses the conventional numbering system to identify each of the elements in the larger task.

4) Define a type of tool that helps with organising WBS.

The definition provided by for work-breakdown structure is as follows: "A deliverable-oriented hierarchical decomposition of the work to be executed by the project team to accomplish the project objectives and create the required deliverables" ("PMBOK Guide," 2014). Developing a framework for standardization of the work-breakdown structure process is an….....

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