Unhealthy Eating; Why People Eat Term Paper

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"For sets with a large number of options...a disorganized assortment can make it more difficult for consumers to recognize and appreciate the full extent of the variety," with arrangements of food and non-food objects (Kahn & Wansink 2004: 526). The more the appearance of variety, the higher the level of consumption of food and non-food items.

In terms of taste, variety can influence consumption, even if color and 'packaging' is altered, and no variation of taste is present. Thus, in one study, M&Ms were deliberately selected as a 'test case' candy, because they all taste the same, still: "Those who had been given the high variety-asymmetric assortments (10 color -- 30% dark brown) rated their assortments as more fun to eat than those who had been given the high variety- symmetric assortments (Kahn & Wansink 2004: 526). In short, the abundance of variety as well as volume of American society can give rise to factors than increase poor choices, in terms of high-volume consumption of unhealthy food items.

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This literature review should not be cause for despair. Rather, with awareness, people can fight against obesity. By simply asking one's self, 'why am I eating' -- because of hunger or some external factors unrelated to hunger, such as mood, environmental pressures, or a desire for novelty, a consumer can match his or her caloric needs with his or her consumption patterns.

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