University of Phoenix Overview Business Term Paper

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Key success factors

The following are the most critical success factors today for University of Phoenix:

Consistently attracting qualified students by developing relationships with corporations who offer reimbursement.

This Is critical for the long-term growth of the university, specifically working with larger corporations who offer attractive educational reimbursement programs to their students.

Developing more global opportunities for growth by partnering with other universities in Europe and Asia. University of Phoenix needs to also partner with universities in other regions of the world to extend its reach as well. The cultural differences in online learning in Europe and Asia require local partners to assist with the tailoring of content for needs in these markets.

Stability of 21,000 member faculty. This is also another key attribute to the success of the university, as the learning curve to have instructors teach online is significant. Stabilizing its workforce is critical.

Continually expanding the number of programs offered. This is also critical as it is necessary for the university to expand the total available market it serves.

Financial situation/needs

Today Apollo Group is profitable yet finds itself in the need of the following strategies to sustain its growth:

Strategies to increase net contribution margin. Currently Apollo Group overall and the University of Phoenix have a relative low corporate net contribution margin.

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Programs for increasing this figure are necessary for the company to finance future growth.

Greater focus on accounting compliance. As of August, 2006 the company has delayed the filing of its 10-Q with the Securities and Exchange Commission due to stock option grants reviews by its board of directors.

Greater expansion into Asia and Europe. The growth in sales signals that Apollo and University of Phoenix may be nearing saturation in the U.S. market and that global growth is now critical to the company's continued revenue and income growth.

Primary competitors

The following companies are the primary competitors to Apollo Group and University of Phoenix:

Career Education Corporation

DeVry Inc.

Edison Schools Inc.

Education Management Corporation

Laureate Education, Inc.

Learning Tree International, Inc.

Strayer Education Inc.

Opportunities

Despite the many challenges Apollo Group faces in growing University of Phoenix, there are significant opportunities for growth today. These include the following:

Demand for online education on the rise

Entry into China and India

Greater need for health care professionals and teachers

Standard course materials and adaptation of centralized services

US military contracts to provide….....

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