Usable Information Data Becomes Usable Article Review

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The researchers conclude that first mover advantage in highly competitive markets that rely on price as the primary competitive differentiator experience growth for a maximum of five quarters (Rodriguez-Pinto, Carbonell, Rodriguez-Escudero, 2011). This is invaluable information for practitioners and strategists in companies that need to plan out new product introductions to ensure the highest ROI possible. The implications of an effective new product introduction throughout distribution channels globally is highly dependent on how effectively pricing is used as an incentive and positioning variable in the marketing mix (Rodriguez-Pinto, Carbonell, Rodriguez-Escudero, 2011). The methodology used in the study sought to quantify the price elasticity of components throughout global markets, showing the effects of price reductions in increasing the inelasticity by product area. This type of information is invaluable to practitioners in defining their new product introduction strategies.

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Just as the cited study shows the value of making effective pricing strategies, the study could have just as easily been used to rationalize pricing wars throughout entire industries. The paradox of how data is transformed into information is seen in how studies can be used to support predatory strategies when the data was originally collected to support market development (Chiagouris, Smith,1994). The context of research needs to be considered prior to being applied to strategic initiatives......

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"Usable Information Data Becomes Usable" (2011, October 13) Retrieved May 19, 2025, from
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"Usable Information Data Becomes Usable" 13 October 2011. Web.19 May. 2025. <
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"Usable Information Data Becomes Usable", 13 October 2011, Accessed.19 May. 2025,
https://www.aceyourpaper.com/essays/usable-information-data-becomes-usable-46395
   

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