Using Social Media in Business Business Proposal

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Social Media Strategy Memo

Internal Memo on the Value of Social Media

VP, Marketing

Using Social Media to Listen and Connect With Customers

The many social media sites that are proliferating today are opening up new opportunities for our company to attract, sell and serve our existing customers and find new ones. The following memo provides a brief overview of the social media options available to our company to connect with customers, the advantages and disadvantages of each type of social media, and a recommendation of how we can use these new forms of communication to build strong relationships with customers and prospects.

Comparing The Advantages and Disadvantages Of How Social Media That Can Help Connect With Customers

Of the many social media sites and applications available today, there are three that are best used for connecting with customers. These include LinkedIn and Twitter. LinkedIn is a social networking site that is very career-focused with each person having a profile that resembles a resume. Some employers are using LinkedIn as a resume instead of the more formal document as a means to screen potential employees.

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LinkedIn is an ideal social networking site to use for prospecting for new customers as well.

There are social networks entirely committed to image-based content including Pinterest and to a large extent Google+, while others are more focused on social interaction, including Facebook. Of the many types of social networks, LinkedIn and Twitter are the most effective for our company to use in connecting with customers.

Comparing LinkedIn And Twitter

The advantages of using LinkedIn as a social media site for finding new prospects and listening to customers include the ability to quickly form new groups, manage those groups, and actively ask questions and share information with them. In short, our company could use LinkedIn to create smaller customer communities or audiences that we could speak with online anytime. As long as we provide excellent content to them and help them solve their problems, we'll continue to….....

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