Total Length: 1314 words ( 4 double-spaced pages)
Total Sources: 3
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References
Hartford. (2018). Brand equity. Retrieved from https://www.thehartford.com/business-playbook/brand-equity-advantages
Silver, S. (2011). 5 key elements to great package design. Retrieved from https://www.envision-creative.com/5-key-elements-to-great-package-design/
Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin.
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https://www.aceyourpaper.com/essays/value-having-brand-equity-essay