Vendors Pander to Their Audiences Essay

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Manipulating the public into thinking that when they fuel up at Shell or British Petroleum that they are doing something good for the environment is not an ethical choice, it is a purely capitalist one.

Similarly, food companies like Kellogg's and Kraft have added "healthy" and "organic" foods to their portfolio. In one case, a fat-free product is advertised to be something that is part of a healthy lifestyle. Yet fat-free products are the ones that contain the highest percentage of additives and chemical ingredients. Those foods are less pure than their full-fat alternatives and therefore not as healthy as they are made out to be. Advertising products that can lead to long-term health problems or an unhealthy cycle of weight loss followed by weight gain is also unethical.

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Similarly, hippies in the woods do not always make "organic" products. Many rely on factory farming and are no different than their non-organic counterparts. Such advertisements do manipulate the public and reveal the immorality of persuasion.

Reference

Pontifical Council for Social Communications (1997). Ethics in advertising. Retrieved Nov 12, 2009 from http://www.vatican.va/roman_curia/pontifical_councils/pccs/documents/rc_pc_pccs_doc_22021997_ethics-in-ad_en.html.....

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