Wal-Mart Lost Its Technology Edge, Article Review

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RFID was to revolutionize not just Wal-mart but the entire retailing supply chain and distribution channels, revolutionizing the value chain of entire businesses. Instead there is lukewarm adoption despite the aggressive stance Wal-Mart has taken on this with its suppliers. In addition to this challenge of RFID adoption and the pursuit of further efficiency gains in its supply chain, Wal-Mart is also facing a market segmentation crisis on its website. Analysts in the article contend that the company must move up-market and attract more affluent customers to its website and its store, yet this could alienate the customer segment Wal-Mart generates the majority of its revenue from, which is the price value shopper.

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The implications for the entire mass merchandising retailing segment and the profitability of this entire industry hinges on the breakthrough successes of Wal-Mart and their success to bring new standards into global supply chains and merchandising value chains. The article illustrates how formidable the challenges are to the world's leading mass merchandiser and the retailing industry overall......

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"Wal-Mart Lost Its Technology Edge " (2007, December 04) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/wal-mart-lost-technology-edge-33668

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"Wal-Mart Lost Its Technology Edge " 04 December 2007. Web.22 May. 2025. <
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"Wal-Mart Lost Its Technology Edge ", 04 December 2007, Accessed.22 May. 2025,
https://www.aceyourpaper.com/essays/wal-mart-lost-technology-edge-33668
   

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