Wal-mart.Vom What Is the Impact Term Paper

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com to drive customers into the store for the most competitive product areas, which during the holiday season, is toys.

Should Wal-Mart have pursued e-commerce more aggressively sooner?

No, it was wise to wait and see what lessons were being learned both from their store-based and online-based competitors. Most importantly however, Wal-mart took the time to understand why integration of their systems and the ability to break down larger shipments into smaller ones was critical for their operations.

What do you think the potential impact of Wal-Mart.

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com will be on the parent company's efforts to expand internationally?

Wal-Mart has traditionally struggled in international markets where the nations' cultures they are going into vary significantly from the U.S. This is why the German version of Wal-Marts has not succeeded in addition to the Korean ones. Yet the website, once translated for personalization, would make global expansion much easier for the company compared to the challenges they have had in penetrating new markets with their superstore concept......

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