Walkathon: Planning for Success the Case Study

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A perusal of the first item, Publicity, reveals the care and transition taken in the details. The first step is meetings with the key people for programming and articles; planning the brochure; and eliciting permission from pertinent officials. This was followed (in the second segment) by scheduling the press releases and news conferences, and finally, by actually publicizing their walk, and by distributing buttons and stickers.

The Recruitment of Walkers, the second item, involved in the first segment, (a) invitations to participate, (b & c) to schedule speaking engagements in meeting, school assemblies, city councils, and school boards. In the second segment, organizers of the Walkathon actually addressed these speaking engagements; whilst in the third segment, they dispersed walk cards and project information to their volunteer walkers.

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Logistics was the third item and regarding this, the first step was to delineate the recipient of the designated funds; a checkpoint / starting point of walk (and to have this approved); all of the logistics of walk including transportation, communications, VIPs and ceremonies. In the second segment, managers secured an office, an accountant, and overhead account; police were consulted for approval of checkpoints, route and starting point; the walk card layout was sent to the printers. Finally, the last segment saw the walk bank account secured; and final approval of route and checkpoint fixed. In this last segment, an additional detail was added: After the Walk -- the walk cards were processed.

This sample timeline illustrates the details and consideration of….....

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