Walter Lafeber's Michael Jordan and Term Paper

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Thus, to use an American basketball star as your key marketing tool points to the success of globalizing tactics employed by American transnationals in spreading the "American way of life." The fact that Nike accomplished this by using exploitive labor practices in their Asian factories is the seamier side of the story, one that elicits no sympathy for practitioners of global capitalism.

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By continuing these practices - and by continuing to spread American culture through the media, effectively asserting America's hegemony over the developing world - LaFeber argues that violent instability will be provoked, both at home and abroad. Considering the fact that this book was written in 1999, it is easy to see how prescient LaFeber's argument is from a post-9/11 standpoint......

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