Impact of Syrian Refugee Crisis on Marketing Arena
paid to the impact of the crisis on industries as well as marketing strategy for businesses in Europe. With the ongoing civil war in Syria, Europe has received the largest number of refugees in decades (Kleintop & Schwab, 2015). Whereas the crisis presents considerable political and security challenges for European governments, it also offers significant opportunities for businesses in Europe. According to Marcus (2016), the crisis provides an important growth opportunity for European industries, particularly from a labour perspective. Most refugees are young, educated, and skilled, and come ready to work. Therefore, with European businesses increasingly grappling with labour supply challenges due to reduced birth rates and population ageing, refugees can be… Continue Reading...
