Web Advertising Term Paper

Open, View, and/or
Download this Document

Total Length: 944 words ( 3 double-spaced pages)

Total Sources: 0

Page 1 of 3

Web Advertising

Advertising permeates the World Wide Web, just as it pervades television, radio, public space, and print publications. However, the form, presentation, and content of web advertising can differ significantly from other types of ads. Compared with television and print media, web-based advertising can be media rich and far more interactive than any other type of advertising. Web ads are also more diverse than print, television, or radio ads. For example, web advertising ranges from simple sponsored text blurbs such as those contained in the sidebars of any Google search to animated banner and pop-up ads to Flash films complete with sound. Web ads also put the viewer closely in touch with the source vendor in a way that print, television, or radio ads cannot. With a web ad, the viewer can, and is even encouraged to, connect directly with the company website to make a purchase. Moreover, with the World Wide Web, ads can be targeted to individual viewers in ways that can never be done through less personalized media. However, in spite of such media richness, web advertising also has limitations not present with television and print ads. For example, marketing campaign continuity cannot be established with Web-based ads in the way that such continuity can be established on television or even in print. Still, web-based ads are a powerful marketing tool when used to its full potential.

The most basic web ads are those that are in plain hypertext.

Stuck Writing Your "Web Advertising" Term Paper?

View All Our Example Web Advertising Term Paper

Have A Custom Example Essay Written

Coded in HTML, these ads are effective insofar as they do not bombard the viewer with unwanted sounds or visual imagery and may therefore put off fewer people than a pop-up. On the other hand, because of their unobtrusive nature, hypertext ads such as those found on Google searches can be easily ignored. E-mail Spam can be included in the web ad category, for much of Spam is sent specifically to free web-based e-mail accounts like those sponsored by Yahoo and Hotmail. E-mail spam can also be easily ignored, and because most e-mail programs include filtering software that places Spam in a folder separate from the user's Inbox, the efficacy of Spam is questionable. Furthermore, most people find Spam to be annoying and worthy of nothing more than a click on the "Delete" button.

Banner ads are among the most common forms of web-based advertising. Banner ads can be useful, especially interactive ones. For example, eBay frequently uses banner ads that include text boxes where the user can type in the name of an item and immediately be directed to an eBay search. eBay ads also contain buttons and other interactive objects that direct the viewer to the website. Amazon.com uses similar techniques to lure viewers to their website. Many of Amazon.com's interactive ads are also targeted. For example, if a viewer visits a site on the writings of….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Web Advertising" (2005, May 07) Retrieved May 14, 2024, from
https://www.aceyourpaper.com/essays/web-advertising-64757

Latest MLA Format (8th edition)

Copy Reference
"Web Advertising" 07 May 2005. Web.14 May. 2024. <
https://www.aceyourpaper.com/essays/web-advertising-64757>

Latest Chicago Format (16th edition)

Copy Reference
"Web Advertising", 07 May 2005, Accessed.14 May. 2024,
https://www.aceyourpaper.com/essays/web-advertising-64757
   

Open, View, and/or
Download this Document
order custom essay example