Wedgwood L. Jones Josiah Wedgwood Term Paper

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In fact, much of the credit for the tremendous and lasting popularity of the product line is due directly to Josiah Wedgwood's innovative business savvy. Examples of this are now famous, from the (then, unheard of) price discounts he allowed for those willing to pay for their orders "up front," understanding the cyclical nature of fads, as well as his ability to secure commissions with the "well-known" with the express intention of producing sufficient publicity to keep the overall demand for his product high. For example, when he produced a dining service for Catherine the great in his famous jasperware, he made a point to display it in his showroom before delivery, in an "advertising ploy" all but assured of great success.

Although Wedgwood's success by any measure is astounding, it was all the more so when one considers the significant suffering he endured during his lifetime. Not only did his father die during his childhood, but he also contracted smallpox at 12, endured the untimely deaths of two of his eight children, and suffered the no-anesthesia amputation of one of his legs as an older man (Dolan). Yet all of this did not deter Wedgwood from his goal of producing world-known pottery.

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In fact, it was only his death at 64 that finally called a halt to his tireless drive for professional perfection.

Although it is worth noting that many believed Wedgwood a stern task-master, calling his workers "worthless," and "drunken," devising a factory system run by bell and whistle, and keeping to strict quality and time guidelines (Collectics, 2004), it is also true that he is credited with various social service efforts for those workers, including being one of the first employers in the Industrial Revolution to "tie wages to the skill level workers (Collectics).

The fact that Jasper and other Wedgwood products continue to be produced and traded today with unabated popularity is but one testament to the genius of Josiah Wedgwood. After all, few men of his day had the ability and vision to meld the scientific, business, and art worlds into such a successful combination. Further, that Jasper Ware continues to be produced today in a manner that is fundamentally unchanged since its creation only underscores the fundamental genius of Wedgwood -- a name that is likely to continue to grace bridal registries for many more centuries to come.

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