Weighted Decision Matrix the Purpose Essay

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Secure Financing, 2. Hiring, 3. Marketing Plan, 4. Secure Retail Channels.

These criteria were selected due to the fact that they combine to make a general approach to the development of the project. Financing is necessary for obvious reasons. Hiring is important as it places the right personnel in the right places. The marketing plan also contributes to an important function of the project while securing the retail channels is the last piece of the puzzle.

Matrix and Explanation

Criteria

Weight

Score

Total

Secure Financing

5

5

25

Hiring 3

4

12

Marketing Plan

3

4

12

Secure Retail Channels

2

5

10

The example weighted matrix with categories illustrates how the category weights are used to balance out the effect of the different categories of criteria when determining the final weighted score totals.

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Secure financing received the highest score and the highest weighted score because of the necessity of that responsibility. While Hiring and Marketing Plan received the same scores they are both fitted as being somewhat important. Securing retail channels has received the least amount of importance due to the flexibility and many options of retail channels to distribute the crops. Also,….....

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