How Western Companies Should Show Respect to Japanese Companies Case Study

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Report on Improving Sales Presentation Strategy for Canadian Lumber in JapanIntroductionThe Japanese market holds significant value for international trade, being the world\'s third-largest economy with a robust consumer base and a key player in global value chains. For Canadian businesses, Japan represents a crucial trading partner, offering vast opportunities for the forestry sector, especially in light of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). This agreement enhances Canada\'s competitive edge in exporting forest and value-added wood products to Japan by eliminating tariffs and establishing clear trading rules.What Went WrongRoger Brown\'s approach to the sales presentation in Tokyo was fundamentally flawed due to a lack of preparation, cultural awareness, and strategic pricing. His failure to introduce himself properly, combined with his late arrival and informal demeanor, immediately set a negative tone. The absence of market data and understanding of Japanese business etiquette further alienated his audience. The proposed pricing of $1600 CAD per thousand board feet for eastern 2 x 4 spruce-pine-fir, without context or negotiation, was not received well, leading to a breakdown in communication.Proposed ChangesProper Introduction and Cultural SensitivityWhat Roger Should Have DoneRoger should have started by formally introducing himself, his role, and his company, emphasizing the…

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…business relationships, especially in cultures that value harmony and respect.

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It would definitely help to show active listening and openness to feedback, both of which would help to create a more collaborative and productive discussion.ConclusionRoger Brown\'s unsuccessful presentation to the Japanese wood wholesaler highlights the importance of preparation, cultural awareness, and strategic pricing in international business negotiations. By adopting a more respectful, informed, and flexible approach, Canadian businesses can better leverage the opportunities presented by the Japanese market and the CPTPP agreement. Understanding and respecting cultural differences, coupled with a strong value proposition, can significantly enhance the success of international trade….....

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https://www.aceyourpaper.com/essays/western-companies-show-respect-japanese-2182181
   

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