Whole Foods Market Introduction of Case Study

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The investment will take in a lot of capital, hence reducing the annual income for some time.

Alternative that should be pursued and why

The alternative that it should pursue is that of expanding the market base. This is because, the competition in the local market is increasing, therefore, diversifying the market will allow the organization to control larger share of the market. The organization has an opportunity to expand, as it has not engaged in a large market in the outside world.

How the alternative should be implemented

Establishing a new unit is expensive, and the operational costs are high. The legal requirements of the new market also matter. Therefore, the organization can pursue the strategy by investing in one market at a time. For instance, since it is already in the UK, it can exploit that market fully before moving to another market.

Controlling the alternative

The alternative requires a SMART objective system that will allow regular examination to determine the success of the plan that it is implementing.

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The organization should therefore, establish a department that will oversee the plan.

The crisis events that the firm should anticipate

The firm, in implementing this strategy, it should anticipate that the legal requirements in these alternative countries might be limiting. Another crisis they should anticipate is that the market may not readily accept the services of the organization (Rahel, 2012). Moreover, there is the threat of the economic status and fluctuations in the world; this could pose challenge.

The future prospects for the company

Whole Foods Market has the prospects of achieving operations in nearly half the countries in the world in the future (Rahel, 2012). Additionally, it hopes to maintain the competitive advantage in the market share and continue offering quality service to the people......

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