WIC Program Evaluation Plan for Research Proposal

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Other than the university researchers, many of these participants will be needed to provide statistics regarding various inputs, outputs, and outcomes of the programs.

The evaluation will consist of two distinct data collection and analysis devices. The first will be statistical data that is provided by various service programs and agencies. This data will be aggregated in the program evaluation. The second type of data will be collected from WIC recipients via a questionnaire administered by research staff. These two types of data collection will be analyzed separately and in terms of their impact on each other.

This evaluation will be divided into several phases requiring varying levels of staff, time, and resources. The following summarizes the resources, timeline and budget needed for each stage of the evaluation. Budgeted amounts on the table reflect estimated hours and salary costs for staff, as well as materials needed to complete the phase.

Phase and Task

Staff Needed

Amount Budgeted

Date of Completion

Phase I: Initial Consultation and Planning

Key WIC Personnel

Phase II: Questionnaire Design and Research

Phase III: Gathering of Statistical Impact Information

Various Entities for phone consultation and gathering statistical information from the various agencies

Phase IV: Questionnaire Administration

25 part time field personnel

Phase V: Statistical Analysis of Raw Data

Phase VI: Draft Report writing and presentation

Phase VII: Fact Checking, Editing and Revision of Draft Report

Phase VIII: Final Presentation of Report to State and Local WIC agencies

January 7, 2010

Audience

The audience who will initially receive the final presentation of this report will be state and local WIC offices. In addition to these agencies, the federal funding agencies will receive a copy. These agencies will have full legal ownership of the information contained in the report and will be able to disseminate the information as desired by them. They may use a portion of the report and the information in making funding or other determinations. They may release all of part of the report to the press or the American public. However, this is at their discretion and the evaluation will be written with WIC agents and funding agencies in mind. III. Methodology

The evaluation will answer questions that can be broken into single data points and that require definitive answers.

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Much of the final evaluation report will rely on presentation of data as graphs or tables. Therefore, the research will use quantitative research methods as the primary data collection tools. The researcher may expand on the analysis in a narrative form, but the primary research methods will involve statistical data collection and analysis to answer the research questions and achieve program objectives.

Evaluation Questions

The purpose of the evaluation is to determine the appropriateness and effectiveness of the WIC program in improving outcomes for low income women, infants, and children. In order to achieve these goals, the research will focus on answering the following research questions.

Have the desired outcomes of the WIC program changed since its inception?

Does the program still produce the desired outcomes?

What is the impact, in numerical terms, of the program in reducing Medicaid costs?

How has the program affected individual recipients of the program?

What is the outcome of the program for prenatal care in pregnant women?

What is the outcome of the program in terms of reducing low birth weight and other birth defects?

What is the outcome of the program in terms of increasing rates of immunizations?

What is the outcome of the program in terms of reducing medical costs related to poor nutrition in women, infants, and children under the age of 5?

What is the outcome of the program in terms of increased cognitive functioning and school-readiness in small children?

These questions will provide interested stakeholders with an overall understanding of the situation that exists within the WIC program. It will also provide interested parties with specific information into area that need improvement. In order to measure the outcomes of the research and to assess program effectiveness, specific benchmarks and goals will be set. These benchmarks and goals will be set in cooperation with state and local WIC administrators so that they reflect realistic expectations of the agency and the federal government. Setting these specific goals and benchmarks will be part of the planning process for this evaluation.

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