Wine There Are Six Steps Research Proposal

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We will use gap analysis to determine where the actual result deviates the most from the desired result, and focus on what we can do to improve those metrics. We will gather some information from the customers as to specific things that would compel them to purchase more. For example, we would ask about the price point or the quality of the wine. Ideally, there would be some identifiable trends (for example, too tannic or too pricey) that we can work with to better hit our target market in future. Once these adjustments are made and the results deemed satisfactory, we will know that the product is ready for a nationwide launch. At that point, we will begin negotiations with the retail accounts, prepare to ramp up production capabilities and develop a distribution action plan.

Esteem wine has significant potential, because of the manner in which we will aggressively target one specific, relatively narrow demographic.

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We will understand that customer intimately, and leverage our understanding to create a wine that speaks directly to their needs. A regional launch will give us a platform that we can use over and over when we take Esteem national. By focusing on a few key dimensions -- art, product and sales, we believe we can successful reach our target market and build a following for our wine.

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