Wireless Case Study -- Wireless Case Study

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DATA APLLICATIONS

Extensive

Good

Extensive

Poor

Extensive

Extensive

Extensive

FUTURE

Sustainable growth

Stagnation

Sustainable Growth

Stability

Adjustment to merger with Nextel

Adjustment to merger with Sprint

Stagnation

CUSTOMER

SERVICE

3.4 of 5, 24/7

2.9 of 5, 24/7

3.1, 24/7

2.8 of 5, differs

2.4, 7 AM to 1 AM

2.3 of 5, 24/7

2.9 of 5, 24/7

DATA

AT&T

VERIZON

T-MOBILE

U.S. CELLULAR

Re-SELLERS

SPRINT

NEXTEL

COVERAGE

Nationwide, weaker than Verizon and Sprint

Nationwide

Nationwide, but poorer than Verizon's

Excellent

Very Good

Excellent

Poor

CODE TECHNOLOGY

WCDMA/UMTS, GSM

Mobile Broadband, CDMA

T-Mobile Broadband, GSM

CDMA

Broadband

PCS-1900 CDMA, CDMA2000

iDEN - TDMA-based technology

QUALITY

Great

Excellent

Very good

Average

Average

Good, but significantly inferior to Verizon

Average, but growing

DATA RATES

$30 to $229

$1.99 per Mb

$39 to $59 per month

$30 per month per 20Mb

$60 per month per 5Gb

$59.99

$14.99 per month for Nextel Online

DEVICES/PHONES

Wide

Wide

Extensive

Poor offering

Limited

Wide offering

Limited

FEATURES

Rollover minutes

Only for businesses

USB 3G wireless access

Wide array of modems and plans

Dependency on providers

Sprint Business

Nextel Online

COST

Increased costs

Diverse, based on traditional or prepaid

Low, T-Mob is among the least costly data carriers

NA

NA

Diverse, strives to be competitive

NA

ROAMING

Good, partner with other GSM providers

Very good, partner with Sprint and Alltel

Very good

Good, partner with Verizon

Good

Very good, partner with Verizon Alltel and other CDMA

Good, partner with iDEN/TDMA towers

DATA APLLICATIONS

AT&T Video Share

VCast Mobile TV

Easyedge data services

NA

Walkie-talkie

Nextle Online

FUTURE

Sustainable growth

Expansion to customer services

Expansion

Development Development

Sustainable growth

Finalize 2005 merger with Sprint

INTERNET

Excellent

Excellent

Very Good

Average

Average

Very Good

Average

6. Criteria for Final Decision

Despite the existence of a multitude of decision criteria, the prospective customer will only look at a few ones that he understands best and which are of the utmost priority for him. In this case, the most important criteria which will influence the ultimate decision refer to the quality of the services, the coverage of the signal and the retail cost.

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7. Evaluation and Choice

The evaluation of the available options is based on the identification of the criteria which represent the utmost features of interest when making the final decision. Otherwise put, in order to most efficiently evaluate the alternatives, one has to look at the previous matrixes and assess the costs, quality and coverage of each alternative. Based on this assessment, it becomes obvious that the most suitable solution is that of choosing Verizon Wireless for both voice as well as data services.

8. Recommendations

This age of rapid technological development ensures the customers with an increased ability to select those products and services which best respond to his particular needs. Driven by rapid development, the IT sector has severely impacted the communications sector, part of which are also the wireless data and telephone services. The prospective buyer might be overthrown by the multitude of alternatives, but must remember that making a personalized assessment is the best way to go. In this order of ideas, it is necessary to identify the providers, and then establish judgment criteria. The providers must then be assessed based on the criteria and the final decision should be made in accordance with the criterion or criteria selected to have the utmost importance......

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