Women Are Well-Suited for Executive Term Paper

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The first is that they speak directly to solutions to the problem of underrepresentation of women in marketing management. These are also easy questions to answer. Most companies publish bios of their executive team members on their website or in their annual reports. Thus, we can find out some of the qualification and career paths of females in management, and compare those to males in the same position.

The last question is also worth considering, if for no other reason than academic curiosity. Obviously, drawing conclusions will be a little bit more difficult because so much more goes into success than just the marketing executive, but it is worth considering if there are any differences before and after hiring a female marketing head. This information again is pretty easy to gather, using annual reports to ascertain revenue and profit figures, marketing expense ratios and using the Internet to gather share prices.

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