Yellow Tails Strategic Planning Essay

Open, View, and/or
Download this Document

Total Length: 1320 words ( 4 double-spaced pages)

Total Sources: 1+

Page 1 of 4

Introduction

In the contemporary highly competitive business setting, all organizations are in direct intense rivalry with each other through different business approaches. Nonetheless, a small number of these organizations have the capacity to sustain themselves in the marketplace. Interestingly, it is presently conceivable to compete with rivals in the prevailing market and not satisfy the acknowledged, prevalent demand. In this regard, the competition becomes immaterial as the organization generates an unchallenged market space and also creates and seizes new demand. Basically, this implies getting into a market devoid of the fear of decreasing product or service demand as well as not facing the intense competition that is existing. The purpose of this report is to conduct a comprehensive analysis that delineates the success accomplished by Yellow Tail within the wine industry and how the organization carried it out through such an approach.

Situational Analysis

Yellow tail is a wine brand constituted in Casella Wines. Through the blue ocean strategy, Yellow Tail, in a span of three years subsequent to entering the American Market came to be the fastest growing and developing brand of wine in the history of the nation. To elaborate, when there is restricted scope and capacity for growth and development, organizations attempt to seek opportunities for obtaining new business where they can revel in market share that is unchallenged, also referred to as Blue Ocean. In delineation, a blue ocean comes about when there is the prospect for greater profits as a result of the lack of competition or having extraneous competition. Taking this into consideration, Yellow Tail deserted and cast aside the customary emphasis on high-status vineyards and wine aging. Moreover, they discarded the intricate jargon that is usually perceived on bottles of wine, which can in fact be daunting for prospective consumers. Yellow Tail ceased being in direct competition with the key and prominent players in the American wine market. Rather, they generated a new marketplace of their own. They sought after non-consumers and lay emphasis on the generation of demand instead of satisfying the prevailing one in the market.

Stuck Writing Your "Yellow Tails Strategic Planning" Essay?

View All Our Example Yellow Tails Strategic Planning Essay

Have A Custom Example Essay Written

As a result, through the blue ocean strategy, Yellow Tail came up with a drink that was dissimilar to the common wines within the market in being considerably sweeter. This new product offering was appealing to the multitudes as a result seized demand from not only wine enthusiasts but also beer and spirit lovers. In addition, Yellow Tail created a simple product diversification for consumers by having red sweet wine and white sweet wine only (Teeter, 2015).

A key aspect of Yellow Tail’s success encompassed the branding of the product as well as the packaging and marketing. Aside from rendering top-notch wine flavor, Yellow Tail endeavored to make a distinction of its product to prevailing ones through its packaging. Before Yellow Tail unveiled its products in the market, a great deal of packaging in the wine business was considerably customary and numerous consumers often pointed out that it was difficult to recall the precise wine bottle they had reveled in subsequent to drinking it. So as to come up with a solution to this particular problem and be noticeable, Yellow Tail came up with packaging that had a bright yellow wallaby positioned exactly in the middle of its label. It also included bars that had neon colors in order to make a distinction of the different varieties of grapes included in the wine. For instance, if the consumer was delighted with Shiraz, then it meant the bottle bought was the one with the yellow packaging. If the bottle had an orange packaging, then it was Merlot whereas the red packaging was the Cabernet Sauvignon.

The success enjoyed by Yellow Tail was entirely planned and by designed taking into account the accessibility, the profiles of the different flavors of the product offerings, as well as market dominance. In particular, the success of….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Yellow Tails Strategic Planning" (2017, October 23) Retrieved June 5, 2026, from
https://www.aceyourpaper.com/essays/yellow-tails-strategic-planning-2166317

Latest MLA Format (8th edition)

Copy Reference
"Yellow Tails Strategic Planning" 23 October 2017. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/yellow-tails-strategic-planning-2166317>

Latest Chicago Format (16th edition)

Copy Reference
"Yellow Tails Strategic Planning", 23 October 2017, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/yellow-tails-strategic-planning-2166317
   

Open, View, and/or
Download this Document
order custom essay example