Yum Brands Had Its Genesis Thesis

Open, View, and/or
Download this Document

Total Length: 1576 words ( 5 double-spaced pages)

Total Sources: 2

Page 1 of 5

S. It is at a stage where it would be considered a cash cow. Yum is feeling out international expansion opportunities for Taco Bell, but there is little possibility that Taco Bell will supplant KFC and Pizza Hut as the key driver of economic growth. Those two firms have stronger product offerings for international markets. The role that Taco Bell plays, providing cash that can fuel global expansion of other brands, is the ideal role for the company within the context of Yum Brands.

There are a couple of companies that could make a good fit for Yum. They are Starbucks and Dunkin Donuts.

Stuck Writing Your "Yum Brands Had Its Genesis" Thesis?

View All Our Example Yum Brands Had Its Genesis Thesis

Have A Custom Example Essay Written

These firms operate in complementary segments to Yum's existing portfolio and have core product offerings that can be taken overseas, thus the industry is attractive. The stock price for the former is particularly depressed in light of their recent struggles although the latter is perhaps a better fit in terms of market positioning. The Starbucks stock price makes the cost of entry reasonable. With Starbucks' Asian operations and ability to complement the existing Yum operations, Yum would be better off with such an acquisition.

Works.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Yum Brands Had Its Genesis" (2009, May 08) Retrieved May 4, 2024, from
https://www.aceyourpaper.com/essays/yum-brands-genesis-22054

Latest MLA Format (8th edition)

Copy Reference
"Yum Brands Had Its Genesis" 08 May 2009. Web.4 May. 2024. <
https://www.aceyourpaper.com/essays/yum-brands-genesis-22054>

Latest Chicago Format (16th edition)

Copy Reference
"Yum Brands Had Its Genesis", 08 May 2009, Accessed.4 May. 2024,
https://www.aceyourpaper.com/essays/yum-brands-genesis-22054
   

Open, View, and/or
Download this Document
order custom essay example