Zapper: Zapping Away the Annoying Sounds of Marketing Plan

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Zapper: Zapping Away the Annoying Sounds of Modernity

One of the most annoying aspects of modern life is the inability to find peace and quiet. Our entire lives are filled with noise, and our only respite is often turning up the volume on our own iPods. Zapper provides a solution to this problem of over-stimulation. The Zapper is a small device that can literally 'zap' away unwanted noise, spanning from background noise in a shopping mall to the loud phone conversation of your neighbor on train. In the workplace, it can give the customer a 'home away from home,' enabling him or her to find solitude amongst noisy coworkers. At home, it allows harried mothers and fathers to escape the loudness of a child's video game.

Consumers have had to resort to a variety of techniques to separate themselves from annoying, distracting sounds. Some people use earplugs; others use noise cancellation headphones. However, these technologies can be cumbersome and irritating. Moreover, many are not completely effective. Zapper promises an efficient way for consumers to find a respite from the near-constant noise pollution to which they are subjected to daily.

Noise pollution can cause psychological distress and have profound physiological consequences. "When we are exposed to harmful noise - sounds that are too loud or loud sounds that last a long time - sensitive structures in our inner ear can be damaged, causing noise-induced hearing loss (NIHL). These sensitive structures, called hair cells, are small sensory cells in the inner ear that convert sound energy into electrical signals that travel to the brain. Once damaged, our hair cells cannot grow back" (Noise pollution, 2012, UMDMJ). Zapper is not merely a convenience product; it can have significant health benefits.

Strategic mission statement

The Zapper will strive to make the world a more harmonious and peaceful place by enabling people to find quiet even in the hustle and bustle of modern life. It gives people control in an area where they may feel that they lacked it previously: the ability to decide what they hear and what they do not want to hear.

Foreign market

Although Americans feel that it is difficult to find peace and quiet in their everyday lives, quite often Japanese people are even more afflicted by a lack of personal space.

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Japan is a densely-populated, largely urbanized nation and even apartments are small and provide little space for people to have solitude. The Zapper would be an ideal way for residents of Japan to find quiet in an unquiet world: even sitting next to fellow commuters on train, near neighbors in small spaces with paper-thin walls, or living with close family members in tiny quarters.

Although Japan is one of the most overcrowded nations on earth in its cities, it also values peace and serenity, as can be seen in its culture of tea ceremonies, rock gardens, and other aesthetic structures that attempt to create beauty and tranquility. With the Zapper, a Tokyo resident could gain a sense of Zen calm in the midst of a subway car packed like a sardine can. The Japanese are also noted 'early adaptors' of technology, so the newness of the Zapper as a device would be a great potential asset.

Potential audiences for a marketing plan and the needs of those potential audiences

Urban dwellers would be the most likely initial audience for the Zapper. In urban settings, it is far more difficult to find 'quiet time.' Urban residents are more likely to live in apartments, travel on public transportation, and lack sufficient access to places where they can 'enjoy the silence' of solitude. Even in solitude, they may find themselves subjected to the blaring horns of buses, arguments of other pedestrians, and loud music blasting from cars and from people's iPods turned up full blast.

Employees at workplaces that were exposed to noise because of their location would also be an audience. In search of quiet and focus in compressed cubicles, or located near construction sites, they might reach for the Zapper. Students living with noisy roommates in college might also find a use for the Zapper. It is not uncommon for one roommate to be extremely noisy; the other to be very quiet and the Zapper would be one way for the two extreme personality types to be able to function together.

However, the applicability of the Zapper is not limited to these situations. "The humming of a refrigerator is 45 decibels, normal conversation is approximately 60 decibels, and the noise from heavy city traffic can reach 85 decibels......

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