Zelda Sweeney: I Have Generally Thesis

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The matters are presented in a professional, yet clear and easy to read manner. And Maybelline, a company that started low, but managed to success at international level, is one of my favorite companies, in both terms of products, but also as I find them to represent the epitome of corporate success.

But however I personally like the organization, it is also true that they do have some issues they could resolve in order to increase their success even further. One of them, as you pointed out, is that they sometimes fail to adapt to the unique requirements of each and every market.

Relative to product pricing, I'm not sure I would agree with a lowering of the retail charge. After all, they do sell the highest quality products; wouldn't a decrease in prices imply a cost reduction, which would in turn materialize in reduced quality of the final products? If this were to happen, they would lose part of their most loyal and wealthy customers.

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However, they would gain more clients from the middle social class. I guess it is one of those things where you have to find out if fewer sales of high priced products value more or less than more sells at lower prices.

Then, to once again agree with you, the cosmetics manufacturer has to best understand the entered market, from all standpoints, including the political regulations. Foremost, they must at all times respect the local ways, traditions and culture. They may be big in the United States, but in foreign countries, they are simply 'intruders' who must first gain the acceptance and trust of the communities. From this instance then, I think the most suitable marketing approach would be a pull strategy.

The post was great, keep up the….....

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