Zoo Survey Thank You for Visiting the Essay

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Total Length: 922 words ( 3 double-spaced pages)

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Zoo Survey

Thank you for visiting the Houston Zoo today. In order to help maximize the zoo-visiting experience for our guests, we have prepared a short survey to rate guest satisfaction. Your time and participation is appreciated. All answers will be ranked on a scale of 1 to 5, with 1 being the least satisfied and 5 being the most satisfied.

How satisfied were you with your overall zoo experience today?

Least

Average

Most

How satisfied were you with zoo pricing today?

Least

Average

Most

How satisfied were you with the quality of concessions available for purchase today?

Least

Average

Most

How satisfied were you with the pricing of concessions available for purchase today?

Least

Average

Most

How satisfied were you with zoo staff friendliness?

Least

Average

Most

How satisfied were you with zoo staff knowledge?

Least

Average

Most

How satisfied were you with the cleanliness of the zoo?

Least

Average

Most

8. How satisfied were you with the displays in the zoo?

Least

Average

Most

9. How satisfied were you with the children's zoo area?

Least

Average

Most

10. How satisfied were you with the Hermann Park area surrounding the zoo entrance?

Least

Average

Most

11. If you drove to the zoo, how satisfied were you with parking availability near the zoo?

1

2

3

4

5

N/A

Least

Average

Most

Survey Analysis This suggested survey does use appropriate measures to research the business problem.

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The survey should assess several different aspects of customer satisfaction at the zoo. Not only does it look at overall satisfaction, but it also breaks satisfaction down into discrete areas that help determine the overall satisfaction experience, including parking at the zoo, the park-area surrounding the zoo, pricing, refreshments, zoo exhibits, and the children's area at the zoo. By comparing a customer's overall satisfaction level with the satisfaction levels in discrete areas, the zoo can learn which areas need improvement, and which areas lead customer satisfaction.

The type of data used for the survey questions is ordinal. In fact, I utilized one of the most common forms of the interval scale, the Likert scale, to determine customer satisfaction. There are limitations to an ordinal scale, since customers have to insert their own judgment into the degrees of separation between least, average, and worst. However, I feel like this adequately represents independent variation between customers.

The survey would be an exit-survey, and the survey-takers would attempt to survey all members exiting the zoo for an entire day. There are problems with doing an exit survey at the zoo; because many zoo patrons have small children with them, they might find it inconvenient to engage in a survey. Therefore, while survey participants are taking the survey, the research team should provide entertainment for the children or some….....

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Latest APA Format (6th edition)

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"Zoo Survey Thank You For Visiting The" (2011, September 02) Retrieved May 22, 2025, from
https://www.aceyourpaper.com/essays/zoo-survey-thank-visiting-51974

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Latest Chicago Format (16th edition)

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https://www.aceyourpaper.com/essays/zoo-survey-thank-visiting-51974
   

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